The Danger of Bieber Fever

    While recently waiting for a video to load onto Youtube I had to endure a minute preview of Justin Bieber’s new music video, “Boyfriend.” If you can’t tell- I was not thrilled. Justin Bieber just doesn’t appeal to me. While having to watch this minute of the music video, I was a little disturbed by what I was seeing. Since, Justin Bieber’s main audience is pre-teens, and then some teenagers and other age groups strangely enough, I thought his music video would be more directed at pre-teens. However, as I watched it, I felt that the video was sending a message that maybe pre-teens shouldn’t take in, especially girls. The music video starts out with Justin Bieber driving up in a sports car wearing black leather while the word “swagg” is being whispered in the background continuously. From that point on it’s a lot of girls in half shirts and short-shorts, dancing up against Justin Bieber. Gross. What bothers me about this is that a lot of the people I know who like Justin Bieber are about eleven to fourteen year-old girls, who are at a time when they are very impressionable. Viewers who watch the music video get the reality assumption that to be appealing they have to wear barely anything and dance in certain ways. The music video also uses sex appeal, and the need for prominence with the sports car and other materialistic things to appeal to people. However, I think Justin Bieber is trying to appeal to himself instead of his fans, which is sending out the wrong message.