Madison and Vine in "30 Rock"

                After watching “The Persuaders” in Starace’s class, I found it interesting how the company Madison and Vine would have advertisers advertise for their product in a TV show or movie. The first thing that immediately came to my mind was an example of this Madison and Vine technique I had seen in my favorite show, “30 Rock.” In an episode of the show, the writers in the show are all sitting around in the writers room talking and drinking Snapple. Next, Liz Lemon(Tina Fey) says how it’s neat that Snapple has little facts written on the bottom of the lids. Everyone else agrees and then it cuts to a clip of the “hot” assistant saying, “I only date guys who drink Snapple.” What I found so interesting about this ad was that they made it completely obvious that it was an ad, and they basically made a bunch of jokes about it, all throughout the show. Not only was 30 Rock used a testimonial, they had the attractive assistant used for sex appeal to advertise for Snapple. Overall, by making their ads throughout the show overly obvious, it not only made the show funnier, but also brought a lot of attention to Snapple.